ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Campaign of the Week

Coca-Cola opens Stranger Things-themed arcade

To celebrate the launch of Stranger Things Season Three, Coca-Cola and Netflix are giving fans the ultimate chance to relive the 80’s and transport themselves to

Digital

Manchester’s Finest creates Bandersnatch experience

Spurred on by the popularity of the choose-your-own-adventure TV show on Netflix, Black Mirror’s Bandersnatch, media platform Manchester’s Finest wanted to create a similar experience