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The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and
Following this morning’s Select Committee statement regarding urgent action to be taken to reduce national obesity rates, the IPM has been working closely with other