ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the festive period
Digital

How to make your Christmas campaign stand out

It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers

Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money off films as well as discounts off TV shows, books, music and apps.
Digital

Mars UK partners Google Play for Sweet Nights In

Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers money

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic.
Digital

Lambrini launches Very.co.uk on-pack offer

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic. The promotion aligns the Lambrini brand with

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed in its 2016 Christmas catalogue, worth more than £13,300.
News

Win The Entertainer Xmas catalogue

The Entertainer, the fastest-growing high street multichannel toy retailer in the UK, is running a competition offering the chance to win one of everything listed