ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Pepsi MAX has launched a new football-themed campaign featuring top stars from the Premier League and La Liga linked to its new PepsiMojis global campaign.
Digital

Pepsi MAX PepsiMojis UEFA prize promo

Pepsi MAX has launched a new football-themed campaign featuring top footballers from the English Premier League and Spain’s La Liga linking to the soft drink’s

PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.
Digital

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win hourly