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Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory marketing. A nicely scented business, the ability
American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges. Field Day have created special branded counters which have been installed
Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring them
Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March 29th 2017
Ferrero is launching a new recipe hub for its Nutella sweet spread brand and will then be bringing back the extremely successful Nutella personalisation campaign
Coca-Cola in the US has launched a new Christmas-themed “Share a Coke” label campaign, giving consumers the chance to order bottle with seasonal names and
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas.
Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new