ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.
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Virgin Experience Days Xmas Campaign

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.
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Inspire new Business Development Manager

Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110. Howard has 15 years’ experience

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Bosch Athlet TomTom Spark Promotion

Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. We’re lucky to work across a range of industries, either directly with brand and media owners, or as part of the wider agency support team. The biggest challenge is usually to ensure there’s a really clear commercial objective. What do you want this promotion to achieve for your brand? Boost sales? Drive engagement? Captivating a target audience can be tough if the promotion is trying to cover off multiple goals. SPONSORED FEATURE
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Leveraging the magic of prizes

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking

Confused.com has added two new toys, Miss Herbert and Stunt Herbert, to the rewards customers can claim when buying selected products through the website.
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Confused.com adds two new Herbert toys

Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products