ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Digital

Paperboyo Launches Paper Mario: The Origami King

In July, PrettyGreen, an independent, award-winning, creative agency for PR Less Ordinary, worked with Nintendo to partner with Paperboyo to launch Paper Mario: The Origami

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25 trophies, followed by the Czech Republic with 18, Belgium with 16, and Italy and United Kingdom, both with 11.
industry

UK wins 11 IMC European Awards

This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25