ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking Britons to use the ‘extra hour’ they get to show appreciation to someone else.
News

Elizabeth Shaw ‘Thoughtful Gestures’

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016, including an on-pack competition to win limited edition glasses.
News

Strongbow ‘Let’s Own It’ campaign

Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead

National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and cleaning technology company Karcher are supporting the UK release of the new Ghostbusters.
News

Sony Pictures Ghostbusters partners

Four high profile UK brand partners will support the UK release of the new Ghostbusters film on Monday July 11th 2016, including National Tyres and

McDonald’s UK is inviting Brits to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in its Xmas TV ads
Digital

McDonald’s sing along Xmas campaign

McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’