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International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the
Natalie Betts of Response One looks at sampling in cosmetics COMMENT The cosmetics industry is based around selling little objects of desire, and its marketers