Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of
Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top Trumps cards.
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be
To celebrate Mother’s Day on Sunday 11th March 2018, Thorntons has been giving retailers the chance to ‘Pass the Love on’ with its latest competition,
Independent shopper insights consultancy Shoppercentric has published its Shopper Stock Take Index for a third year, which reveals that 41% of consumers use store loyalty
Every Sub made in Subway stores across the UK today (November 3rd 2017) will trigger a 5p donation to a the Fare Share food bank
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE Technology is moving faster than
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really