ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Kerry Food’s Richmond sausages has linked with Britain’s Got Talent for a £1.5m marketing campaign including an on-pack offer with VIP tickets as prizes.
News

TV deal means Richmond’s Got Talent

Kerry Food Group’s Richmond sausages brand has linked with TV show Britain’s Got Talent for a new £1.5m marketing campaign including an on-pack offer amplified

Richmond Sausages brand is launching a £3m integrated ‘Sausages & Chip’ campaign offering 200,000 toy locating microchips as prizes.
Digital

‘Sausages & Chip’ from Richmond

Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips