Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Sales promotion specialist, SPARK, is proud to announce that it has become the UK representative for travel products from Travel + Leisure Co. At unbeatable
SPARK has recently completed another great sales promotion campaign, working with Mozillion, mobile’s first marketplace! Mozillion is the trusted online marketplace for new and certified
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly over the last 40
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want