Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia –
Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience a secret product line.
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging
Multi-award-winning creative brand experience agency, N2O, in partnership with Tesco, has created a pop-up Christmas Market that will visit stores across the UK in the
This summer, Stella Artois launched their new super-premium innovation, Stella Artois Unfiltered. To support a multi-channel launch campaign, Haygarth were approached to help develop a
Brands can harness the power of sampling at point-of-use across the UK for Brits’ Autumn staycations N2O, the UK’s number one experiential marketing agency, is
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was