Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf
Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings indicate that
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers seek
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The
Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year,
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new