ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

industry

Premium wine: what we want for Christmas

With Christmas just around the corner, Alistair Niven, Account Strategist at BD Network, takes a look at how premium wines can make a splash this yuletide – a

Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign.
experiential

Cadbury Egg Hunts launch at National Trust sites

Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign. The annual

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season.
Digital

Thorntons interactive chocolate factory

British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London with a range of Creme Egg recipes to highlight the product's Easter return.
News

Cadbury pop-up Creme Egg Café

Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return

Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during Easter.
b2b

Kinder Joy retailer competition

Ferrero’s Kinder confectionery brand is running a new retailer competition designed to drive consumers into store and to increase sales during the key Easter sales