ipm Bitesize

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Latest News

There’s been a lot of negative comment about the ‘Winning Moments’ mechanic now being used in many prize promotions. But is the problem with the mechanic, or how promotions are being explained to consumers, asks Steve Berry of Emirat?
industry

Are Winning Moments losing out unfairly?

There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the

June 7, 2018 No Comments
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications
industry

Guidance on Pricing Practices

Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards Institute

February 9, 2017 No Comments
The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.
industry

IPM graduation 2017

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM

February 3, 2017 No Comments
Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications
industry

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had

December 9, 2016 No Comments
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and marketing of High Fat Salt Sugar (HFSS) foods, particularly to children.
industry

CAP Code launches consultation

The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and

May 13, 2016 No Comments
industry

IPM upholds right to self-regulate

Following this morning’s Select Committee statement regarding urgent action to be taken to reduce national obesity rates, the IPM has been working closely with other

November 30, 2015 No Comments