ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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There’s been a lot of negative comment about the ‘Winning Moments’ mechanic now being used in many prize promotions. But is the problem with the mechanic, or how promotions are being explained to consumers, asks Steve Berry of Emirat?
industry

Are Winning Moments losing out unfairly?

There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the

June 7, 2018 No Comments
KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music -- was the ad which generated the most consumer complaints in 2017, according to the Advertising Standards Authority’s Top 10 ranking of the year’s most complained about ads.
industry

2017’s Most Complained About Ads

KFC’s ‘Dancing Chicken’ ad – featuring a chicken dancing to rap music — was the ad which generated the most consumer complaints in 2017, according

February 2, 2018 No Comments
Kim Robinson, European Marketing Services Manager at Kraft Heinz, Mike Dando, EMEA Advertising and Promotions Manager at Epson Europe and Andrew Rae, Head of Promotions at specialist agency Black Tomato have joined the IPM board from January 2018.
industry

New IPM Board members announced for 2018

The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of

January 2, 2018 No Comments
The Drum has published a comment piece on political advertising written by Graham Temple, former Chairman of the Institute of Promotional Marketing.
industry

Take the fake out of political advertising

The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across

October 2, 2017 No Comments
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