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smp, the London-headquartered commerce marketing agency, has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui
The Citizen’s Foundation UK, the UK arm of a major Pakistan-based charity, has appointed shopper marketing agency smp as its UK lead social media agency
Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers