ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

industry

How To Ace Influencer Marketing

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer

Digital

IPM Awards Late Entry Deadline Extended

The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing

industry

Introducing New IPM Member BIG little LDN

BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer

Digital

Don Simon Is #Trending On TikTok

Launching 6 new juice flavours in the UK for the first time, Don Simon wanted to use social media as their main source of marketing.

experiential

Maison Margiela Replica Memory Box By Haygarth

L’Oreal-owned luxury perfume brand Maison Margiela relaunched its Replica fragrance range and wanted to increase brand equity, awareness and sales through creating a luxury pop-up