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Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of ‘The Finer
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE Technology is moving faster than
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really
John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities. PROMOTIONAL
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are like Aladdin’s