ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Digital

Staffwise Join the IPM

Staffwise are proud to become the latest member of the IPM. Staffwise is a software as a service company (SaaS), boasting a simple yet highly

experiential

GottaBe! Anniversary Rebrand

In celebration of their 14th birthday GottaBe! have revealed their new logo. When they launched back in 2008, the market demanded bold logos, but in

News

The merging worlds of retail and experiential

Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers.  Experiential is a relatively new