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Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit.
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket
Sainsbury’s is today lighting up the town of Bude as its unusual supermarket tourist attraction gets a festive makeover just in time for Christmas. The
Asda has announced it’s now trialling in four stores its first pizza-delivery service in partnership with Just Eat, a leading global marketplace for online food delivery.
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be
Breakfast cereal brand Weetabix is running a free fruit on-pack promotion to help people start 2018 in a healthy way. The ‘£5-off’ fruit promotion runs
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)