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According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested
A study launched by Gekko titled ‘Service not Sci-fi’, reveals that UK shoppers would rather deal with real people not robots or artificial intelligence when it comes
New research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves. Two thirds of respondents claim that
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%)
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop,
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)