Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up for
Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw,
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema tickets if
For the first time ever, Cadbury is inviting UK consumers to ‘Go Madbury for Cadbury’ and create their very own Cadbury Dairy Milk bar, which
Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers. Running through to
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample