ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation.
experiential

London Cabs can’t say No To Mentos

Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign