ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign.
experiential

Lipton Ice Tea summer experiential campaign

Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign. Urban

PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by Comic Relief. The brand has launched a #1MillionLaughs campaign to get the public sharing jokes across social media using the hashtag, and has committed to donating £300,000 to this year’s Red Nose Day, which takes place on 24th March 2017.
News

PG tips partners Red Nose Day 2017

PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative. Popular London establishments such as St James’ Theatre, Beaufort House Members Club, Manna Dew and The Pearson Room are confirmed to join the popular campaign.
News

‘Pay With A Poem’ on World Poetry Day 2017

Viennese family-owned coffee company Julius Meinl is celebrating this year’s World Poetry Day on March 21st with its fourth annual ‘Pay With A Poem’ initiative.

On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign to rid the world of polio once and for all.
News

Tiptree, Typhoo join Rotary polio fight

On March 8th 2017, International Women’s Day, Rotarians across Britain and Ireland will host simultaneous IWD Purple4Polio Tea Parties to raise money for the campaign