ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

The Economist is offering free smoothies made from fruit and vegetables otherwise destined for the rubbish bin as part of its 'Discomfort Food' subs drive.
experiential

Economist ‘ugly fruit’ smoothies

The Economist newspaper has launched a new execution in its ‘Discomfort Food’ experiential strategy offering consumers free nutritious smoothies made from fruit and vegetables otherwise

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which many might find repellent.
experiential

Economist sewage coffee challenge

The Economist has launched the latest in its multi-award-winning Discomfort Food campaign, where potential subscribers are offered a free sample of food or drink which

The Economist is offering potential subscribers free crepes made with crickets, grasshoppers and mealworms in a London-wide experiential campaign.
experiential

Economist insect crepe experiential drive

  UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years