ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Digital

Horlicks appoint Cat Among The Pigeons

Horlicks, the malted drink made by Aimia Foods has appointed promotional marketing agency Cat Among The Pigeons to attract a younger shopper audience to the

News

Cat Among The Pigeons With A Tasty Win

The Flavourists, a new plant-based meal kit brand, has appointed promotional marketing consultancy Cat Among The Pigeons to help further grow sales. The Flavourists was

Fuller, Smith & Turner, the London brewer and pub company, has just launched new beer brand London Pride Unfiltered at the Craft Beer Rising event.
experiential

Fullers launches London Pride Unfiltered

Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest

Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.
News

Clipper spreads love with value-add promo

Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch.
experiential

Wow appoints Diffusion for UK launch

Europe’s “first chia seed based drink”, wow, has appointed Diffusion as its retained agency to handle its launch in the UK, following a competitive pitch.

Renault put 70 Renault Twingo super minis on Central London streets so the public could test drive or test ride for free, to raise awareness and engagement.
News

Renault Twingo London awareness drive

Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free,

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ campaign with outdoor and transport advertising and a ‘money back’ promotion.
News

Clipper Teas New Year campaign

Fairtrade green tea brand Clipper Teas is running a ‘New Year Revolutions’ integrated campaign with outdoor and transport advertising and a ‘money back’ promotion to