ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Fairtrade tea brand Clipper Teas is launching a summer sampling campaign for its green tea range, designed to position it as the “Queen of Greens
experiential

Clipper Teas sampling drive

Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the

Brexit

Brexit: View from the IPM

As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As