Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion
Quaker Oats is rerunning its successful Overnight Oats on-pack promotion from last summer, but with a twist – consumers will now be able to choose
Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign, everyone who
McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is
Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack
Marketing services experts Multi Resource Marketing (MRM) is working with the world’s second biggest selling candy brand, Mentos, on its Me&You on-pack loyalty programme in
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation for promotions,
PepsiCo-owned snack brand Doritos has teamed up with Xbox to offer consumers the chance to win more than 70,000 prizes, including the new Xbox One
Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support. The promotion