ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017.
News

Marigold launches new ‘Try Me Free’ campaign

Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017. The on-pack

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages, removing the constraints imposed by, for example, Twitter’s 140-word character limit.
Digital

Red Bull Shout/out debut

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages, removing

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives
Digital

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m

MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road, for a competition challenging people to submit a short video on why they want to date David.
News

MySingleFriend partners David Brent

MySingleFriend, the dating site set up by TV property guru Sarah Beeny, has linked with Ricky Gervais’ new film, David Brent, Life on the Road,

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of Shredded Wheat, consumers won’t ‘do’ life, they’ll ‘shred it’.
Digital

Shredded Wheat ‘shred’ life

Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, consumers won’t just ‘do’ life,