ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Heinz is linking with Global’s radio stations Heart and Capital for the #CanSong challenge to raise awareness and money for the Make Some Noise charity which gives young people grants to help improve their lives
Digital

Heinz, Global radio #CanSong campaign

Kraft Heinz aims to drive consumer engagement and remind shoppers of the special role the brand plays in mealtimes with the launch of a £4m

PizzaExpress is launching a new campaign called PizzaExpress Film Club, an on-pack led promotion running on 1m pizza boxes exclusively in Sainsbury’s,
Digital

PizzaExpress, wuaki.tv launch Film Club

PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s, offering