ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.
b2b

Virgin Experience Days Xmas Campaign

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

The cards, which will be given to purchasers of the IMO S smartphone, will give consumers 2-for-1 or 50% off over 6,500 restaurants nationwide. The promotion has been created for Virgin and IMO by loyalty agency TLC Marketing.
Digital

Virgin and IMO mobile tastecard rewards

Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK,