ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Walkers has announced its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.
News

Walkers gives away pay packets in pack

Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.
Digital

Walkers, Heinz sandwich-inspired crisps

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has

Doritos' new flavour campaign offers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate Cheeseburger.
Digital

Doritos £20,000 choice challenge

Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling