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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop.
experiential

Walkers TV ad, pop-up sandwich shop

Walkers, the number one savoury snacking brand in the UK, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand.
Digital

Walkers, Heinz sandwich-inspired crisps

Walkers and Heinz have linked up for the latest on-pack promotion, “Go Barmy for a Sarnie”, from the UK’s leading savoury snack brand. Walkers has

Walkers is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide destinations in its Spell & Go promotion.
Digital

Walkers Spell & Go holiday promo

Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promo across its Walkers Market Deli potato and pita chip sharing bags.
News

Walkers Emma Bridgewater promo

PepsiCo has teamed up with lifestyle brand Emma Bridgewater for an exclusive on-pack promotion across its Walkers Market Deli potato and pita chip sharing bags.

PepsiCo is running a #gameready UEFA Champions League promotion across Europe on Pepsi and savoury snacks, with a grand prize of a VIP trip to the Final.
Digital

PepsiCo #gameready promo returns

PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win hourly

Lay’s starts its "Flavor Swap" challenge in the US next month. Fans can vote for four classic flavours or four new flavours for the chance to win $250,000.
News

Lay’s US ‘Flavor Swap’

PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see