ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Nestlé Waters is running a exclusive retailer competition to find Britain’s ‘most hydrated community’ this August.
b2b

Nestlé ‘UK’s most hydrated community’ push

Nestlé Waters is running an exclusive retailer competition to find Britain’s ‘most hydrated community’ this August. The competition is aimed to get retailers to stock

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including TV ads and an on-pack promotion to win tennis sets plus £750 in holiday vouchers.
Digital

Highland Spring ‘Anywhere for Tennis’

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands