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Princes has launched an integrated marketing campaign, ‘So Good. So Simple’, to support its canned fish and fruit product ranges. Reaching at least 8.4 million
British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win hourly