ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

There’s been a lot of negative comment about the ‘Winning Moments’ mechanic now being used in many prize promotions. But is the problem with the mechanic, or how promotions are being explained to consumers, asks Steve Berry of Emirat?
industry

Are Winning Moments losing out unfairly?

There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the

June 7, 2018 No Comments
Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.
News

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK

June 6, 2018 No Comments
Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales.
News

Chivas Regal repeats Bang & Olufsen prize offer

Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade sales. The on­pack

February 24, 2017 No Comments
Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive London live gig with singer Olly Murs in May.
Digital

Pringles 25th birthday Olly Murs gig

Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in

March 22, 2016 No Comments
Pernod Ricard’s Brancott Estate brand is running an on-pack promotion offering wine drinkers the chance to win a Liebherr wine cooler cabinet.
Digital

Brancott Estate wine chiller competition

Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the chance

March 4, 2016 No Comments
Kettle Chips is running its Taste of Luxury prize promotion for the third year running with hundreds of prizes including a two day luxury trip to Monaco.
Digital

Kettle Chips Taste of Luxury returns

Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year

February 26, 2016 No Comments