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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the festive period
Digital

How to make your Christmas campaign stand out

It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the festive season, before making its final appearance at Lakeside, Essex, on December 17th.
News

Coca-Cola 2017 Christmas Truck Tour

Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.
experiential

Zeek ‘gift cards for cash’ pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to

Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected Burger King outlets will let customers bring in gifts of any value to exchange for one free burger. All presents received will be donated to a local charity.
News

Burger King unwanted Xmas gift exchange

  Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th