Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has affected UK
ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree
Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top adventures, go-karting, Segway
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and Win
Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017. The on-pack
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards
Iconic UK rubber gloves brand Marigold is celebrating its 70th anniversary with its first-ever national on-pack promotion, offering a free gift with every promotional pack. Every