WKD is bringing the humble Christmas bauble from tree-tops to bar-tops in the form of seasonally shaped cocktail pitchers. Thousands of eye-catching WKD Cocktail Baubles are being distributed across the on-trade for licensees to serve special sharing cocktails from.
Shaped in the style of classic Christmas tree decorations, the multi-serve cocktail pitchers will brin a humorous festive twist to proceedings. With four delicious seasonal recipes (Berry Christmas, Halo Cheeky, Mango Ho Ho and WKD Frostbite), WKD sharing cocktails are a great way for groups of friends to enjoy WKD with complementing spirits, liqueurs and soft drink mixers.
The festive cocktail recipes are quick and easy for staff to mix, and the multi-serve format will not only create a visual impact but also ease pressure at the bar during key trading periods. With themed posters, table-talkers and in-outlet screen media making pub-goers aware of what’s on offer, the WKD Cocktail Baubles will help create a great atmosphere and generate fun nights for friends.
A far-reaching social media campaign will support the in-outlet activity, raising awareness of the special cocktails and encouraging consumers to seek out WKD’s over-sized festive baubles. The digital support will also include opportunities for consumers to win seasonal giveaways, such as WKD bobble-hats and Christmas Bauble pitchers.
“High-energy or celebratory occasions with friends are what RTDs are all about,” explains Amanda Grabham, Head of Brand Marketing – Alcohol at SHS Drinks, owner of WKD. “Our impactful Christmas pitchers will not only bring festive fun to outlets but will also help licensees maximise seasonal opportunities by encouraging consumers to trade-up to multi-serve cocktails. The activity will both support WKD stockists and engage WKD consumers.
“The best way to build festive sales is to ensure that customers have a great time. People want to have fun at Christmas, so outlets need to gear-up to deliver memorable nights out; with our Cocktail Baubles, seasonal POS and a huge awareness-raising social media campaign, WKD has things all wrapped up,” Grabham concludes.
