Frozen food brand Aunt Bessie’s will be donating all profits from the sale of its Homestyle Yorkshires to homeless charity Shelter again this year, to mark National Yorkshire Pudding Day (February 4th, 2018).

Last year, the brand raised £20,000, and has said that it hopes to double the amount this time around.

Aunt Bessie’s promotional packs, with a flash advertising the Shelter partnership, went in store at the end of January.

The Aunt Bessie’s brand is owned by Yorkshire-based food company, The William Jackson Food Group, which also owns bread brand Jacksons Bakery, freshly prepared salad and vegetables brand Myfresh, organic food delivery company Abel&Cole and healthy snack brand The Food Doctor.

In addition to Shelter, Aunt Bessie’s has previously worked with charities including Age Concern, Help for Heroes, and local Yorkshire charities.