Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new flavoured dairy-free spreads range.

The campaign sees food and lifestyle influencers creating arresting free video content showcasing ingenious and compelling recipes and ideas for how to use Flora’s new range of spreads, including easy-to-follow tips and hacks. The spreads consist of: Flora Dairy Free Walnut Spread; Flora Dairy Free Avocado & Lime Spread; and Flora Dairy Free Coconut & Almond Spread.

As part of the campaign, created by TMW Unlimited, the Unilever brand is also working with other influential foodie personalities to develop original recipes and usage suggestions to promote the new range.

Full recipes from the influencers will be available on Flora’s social channels and its website. These include Cheesy Tear & Share Bread and chocolate brownies made using the Flora Dairy Free Avocado & Lime Spread and choux pastry made with the Flora Dairy Free Walnut Spread.

Sian Jenkins, Brand Manager, Flora, Unilever, says: “Working with influencers has showcased just how versatile our new Flora dairy free flavours range is within cooking & baking, bringing the great flavours of walnut, coconut & almond and avocado to a wide range of great tasting recipes”.

Elaine Farrell, Influencer & Partnerships Manager at TMW Unlimited, adds: “It has been a great experience working with these impressive influencers to bring out another side to the Flora brand as it launches these innovative new products.”