Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as the agency continues to grow its service offering.

Blevins brings two decades of creative experience to Because, having worked at some of the UK’s biggest integrated agencies. At FCB Inferno, she creatively led the NIVEA portfolio for Beiersdorf and worked across Sky and Microsoft.

Natasha Blevins, Creative Director at Because, says: “With more brands moving away from traditional marketing in the pursuit of more agile, creative campaigns, the spotlight is on experiential like never before and it feels this sector’s time is finally here, demonstrated by festivals like The Cannes Lions launching a dedicated award. I’m excited at the prospect of delivering immersive, meaningful and valuable brand experiences for our clients.”

Her appointment follows quickly after the appointment of Graham Wall as Because’s new UK CEO in January. Wall says: “Clients demand stand-out creative that delivers results. Natasha has an outstanding reputation for creating class-leading campaigns, across all media, that do just this. Her appointment comes at an important time for the business as we continue to invest in giving our clients the very best insight, ideas and service.”

Because helps brands by delivering meaningful, memorable and magical live, digital and virtual experiences. It works cross-channel with creative studios around the world including in the UK, Australia, New Zealand and Dubai. The agency’s client list includes British Gas, Emaar, Renault, Nivea, Dropbox and Gillette.