Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion.
Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.
A separate daily draw will select three consumers who will each win a digital copy of the game.
Entry is by inputting the unique codes found on can ringpulls at gears4.rockstarenergy.com/gb/
In addition, the ringpull codes also enable consumers to claim in-game rewards for Gears of War 4, including game skins, weapons and extra Experience Points.
Finally, the promotional cans are limited edition, design by US graphic artist Jessie Hernandez.
AG Barr’s head of marketing Adrian Troy says: “Gears of War 4 is set to be the biggest launch from Xbox this year, supported by a £4m marketing spend. With over 33 million gamers in the UK spending an average of 13 hours gaming each week, this on-pack promotion will really strike a chord with energy drinkers.”
