Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during the holiday season and the New Year.
Londoners can visit the campaign’s mobile site, https://www.circleoflove.me, to share selfies and receive coupons entitling them to get a free coffee or simit Turkish pastry when they buy one.
Established in 2002, the company lists ‘friendship’ as the most important ingredient in its dough. “Circle of Love” is not only a reference to friends and family, but also to the traditional simit, a staple of the traditional Turkish flavour. Simit Sarayi has seven different locations in London. Consumers will be able to redeem the ‘buy one, get one free’ offer at its branches at Oxford Street, Piccadilly Circus, Southampton Row and Villiers Street. They can also use the mobile site to share the offer with friends via WhatsApp, Facebook Messenger, e-mail or Twitter.
Simit are traditional Turkish rolls, similar in shape to bagels but more like pretzels in taste and consistency, which are eaten as snacks across Turkey, the Middle East and Balkan countries which were once part of the Ottoman Empire. Simit Sarayi operates in Turkey, the US, the UK, Belgium, the Netherlands, Germany, Sweden, Cyprus, Kuwait, Egypt, Qatar, Jordan, Saudi Arabia and the United Arab Emirates.
The ‘Circle of Love’ campaign will continue until 15 January 2017.
