ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

The Institute of Promotional Marketing (IPM) has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward.
industry

IPM names Paul Cope as MD

The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, has announced the appointment of Paul Cope as its new

Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.
industry

ignis names Kanhai as Business Development Manager

  Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing industry for 15

Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets.
industry

KHWS appoints Gary Brooks as Creative Director

Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings

Above+Beyond new recruits: l-r Greg Beer, Ipar L'Aimable, Toby Steinberg
industry

Above+Beyond New Year new talent hires

Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base

The world's largest brand experience agency, Freeman, has appointed Brea Carter as content manager and copywriter, covering the EMEA region.
experiential

Freeman appoints content manager

Freeman, the global provider of brand experiences, has appointed Brea Carter to the newly-created role of content manager and copywriter, in a move designed to

Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner.
industry

Toucan names Frost Creative Partner

  Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner. Frost has over 25 years

Global brand experience agency Jack Morton Worldwide appoints Dina Green as VP, business director and Andrew Thomas and Nate Thompson as creative directors.
experiential

Jack Morton Worldwide London key hires

Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships