Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs
The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on
Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive London
Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during
Leading Rioja brand Marques de Caceres is bringing the sights, sounds and tastes of Spain to Manchester this September, after its UK importers, Halewood International,
Experiential agency Trigger! thinkpeople will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and
Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu
MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter, Australian chef John Torode.