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News

WKD reveals giant cocktail baubles for Christmas

WKD is bringing the humble Christmas bauble from tree-tops to bar-tops in the form of seasonally shaped cocktail pitchers.  Thousands of eye-catching WKD Cocktail Baubles

Fuller, Smith & Turner, the London brewer and pub company, has just launched new beer brand London Pride Unfiltered at the Craft Beer Rising event.
experiential

Fullers launches London Pride Unfiltered

Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest

Strongbow, the UK’s leading cider brand from HEINEKEN, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more than £300m in sales in 2015, Halloween is now the second biggest night in the on-trade calendar after New Year’s Eve. In order to help publicans maximise this important occasion and drive growth in sales, 11,000 Strongbow POS kits featuring a guaranteed instant-win consumer competition are being distributed.
Digital

Strongbow haunting Halloween competition

Strongbow, the UK’s leading cider brand from Heineken, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more than

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week.
b2b

BBFB links with London Cocktail Week

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016,

Heineken is bringing its Heineken Light lower alcohol beer to Europe, with a launch in Ireland supported by on and off trade sampling and digital couponing.
Digital

Heineken Light digital sampling in Ireland

Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported