Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform
Opinion from Jonathan Hill Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing! Exhilarating! Invigorating!” could
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have
Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN. Having worked in this field for over a decade, Holly remembers when brands
Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start
Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to